PENNY MARKET

ACTIVITY SUMMARY

Facade Cladding

Visual Communication

OBJECTIVES – ASSIGNMENT

Defining an anonymous building with a strong brand identity.
Combining the elements of visual identity to improve its effectiveness with focus on the budget.

DESCRIPTION

The choice to work with a few brand elements – facade cladding and signs – wisely designed, has allowed to improve the architectural quality of the building and its immediate visibility with limited resources.

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