PENNY MARKET
ACTIVITY SUMMARY
Facade Cladding
Visual Communication
OBJECTIVES – ASSIGNMENT
Defining an anonymous building with a strong brand identity.
Combining the elements of visual identity to improve its effectiveness with focus on the budget.
DESCRIPTION
The choice to work with a few brand elements – facade cladding and signs – wisely designed, has allowed to improve the architectural quality of the building and its immediate visibility with limited resources.
