The Remedy project involves a network of dental clinics strategically located in three cities: Milan, Piacenza and Faenza. The creation of the brand’s visual image was guided by the client’s desire to develop a unique and recognizable identity, capable of conveying professionalism and attention to the patient. This vision became the basis for the creation of a new logo and a complete visual identity system. With the naming already established by the client, we set ourselves the goal of creating a visually friendly, modern and in line with dentistry design. In particular, the final letters ‘d’ and ‘y’ were designed to merge into a stylized smile, giving the overall image a welcoming and reassuring look, particularly important in a medical context. The design revolves around a palette dominated by the colour teal, chosen not only for its elegance and modernity, but also for its psychological connotations. This colour evokes feelings of tranquility, helping to create a serene and welcoming atmosphere that facilitates a positive experience for patients. The visual identity has been declined in all the studios, integrating graphic elements for both exterior and interior spaces. For the exterior, signs and window decals were created, designed to support the information communication on the shop windows. These elements are accompanied by posters with new messages aimed at the public, enriched by patterns inspired by the aesthetics of the logo, thus creating a coordinated and coherent image. The interior is designed to optimize the patient’s journey, ensuring an intuitive use of spaces and clear communication on different functional areas. Colours and graphic patterns are applied to several key areas, including the back wall of the reception: the vinyl recalls the exterior graphics, with a large teal background of strong impact. Floor numbers incorporate the letter ‘y’ of the logo, while signs outside the door clearly identify the various internal functions. The operating theatres use glass surfaces with shaded frosted film, providing privacy without blocking natural light. This choice creates an open and brighter environment, reducing the sense of oppression and improving the overall patient experience. The project began in 2021 with the opening of the Milan office, an event that generated great enthusiasm both within the company and among professionals. The design revolves around a palette dominated by the colour teal, chosen not only for its elegance and modernity, but also for its psychological connotations. This colour evokes feelings of tranquility, helping to create a serene and welcoming atmosphere that facilitates a positive experience for patients. The interior is designed to optimize the patient’s journey, ensuring an intuitive use of spaces and clear communication on different functional areas. The aesthetics and patterns used create visual continuity between the interior and exterior, ensuring consistency in brand identity. Colours and graphic patterns are applied to several key areas, including the back wall of the reception: the vinyl recalls the exterior graphics, with a large teal background of strong impact. Floor numbers incorporate the letter ‘y’ of the logo, while signs outside the door clearly identify the various internal functions. The operating theatres use glass surfaces with shaded frosted film, providing privacy without blocking natural light. This choice creates an open and brighter environment, reducing the sense of oppression and improving the overall patient experience. – Retail
Remedy
Remedy: a visual identity designed to fully express the essence and values of the brand.
The first phase was the creation of the logo, an essential element to define the brand identity.
The aesthetics and patterns used create visual continuity between the interior and exterior, ensuring consistency in brand identity.
The recognition of the Remedy brand is a key element to consolidate its success and consistently promote the mission and values of the brand in each dental practice of the group.
The first phase was the creation of the logo, an essential element to define the brand identity. With the naming already established by the client, we set ourselves the goal of creating a visually friendly, modern and in line with dentistry design. In particular, the final letters ‘d’ and ‘y’ were designed to merge into a stylized smile, giving the overall image a welcoming and reassuring look, particularly important in a medical context.
The visual identity has been declined in all the studios, integrating graphic elements for both exterior and interior spaces. For the exterior, signs and window decals were created, designed to support the information communication on the shop windows. These elements are accompanied by posters with new messages aimed at the public, enriched by patterns inspired by the aesthetics of the logo, thus creating a coordinated and coherent image.
The project began in 2021 with the opening of the Milan office, an event that generated great enthusiasm both within the company and among professionals. The recognition of the Remedy brand is a key element to consolidate its success and consistently promote the mission and values of the brand in each dental practice of the group.
The Remedy project involves a network of dental clinics strategically located in three cities: Milan, Piacenza and Faenza. The creation of the brand’s visual image was guided by the client’s desire to develop a unique and recognizable identity, capable of conveying professionalism and attention to the patient. This vision became the basis for the creation of a new logo and a complete visual identity system.
– Retail
Remedy
Remedy: a visual identity designed to fully express the essence and values of the brand.
